Secret Food Tours in the news
The latest stories, press releases and news covering Secret Food Tours
Much to Be Done's Pete Van Baalen reviewed Secret Food Tour Chicago, guided by Chicago native Sue, who blended food stops with local history and architecture. The six-stop route began at Gino's East for deep-dish pizza, followed by Garrett's Popcorn's cheddar-caramel mix, a Chicago dog at Luke's, a hidden "secret" dessert stop, an Italian beef sandwich at Jimmy's Gyros & Grill, and a brownie from Sugar Bliss inside the historic Palmer House. Van Baalen calls the tour "enjoyable" and praises its compact, walkable layout through downtown Chicago as an affordable, convenient way to sample the city's iconic dishes.
Family travel blogger Adrienne Miller of Destinations & Desserts took her 8-year-old daughter on Secret Food Tours' London Bridge & Borough Market tour, guided by Tom King. Highlights included a bacon-and-egg "bap" at Brood, fish and chips at Fish!, a standout sausage roll from Northfield Farm, and mead, followed by a walk past The George pub, the original Globe theatre site, and a Harry Potter filming location. The tour closed with cheese and sticky toffee pudding at The Mug House, plus a secret dish reveal. Miller calls it "a really terrific tour" and recommends it for families with school-age kids.
The Telegraph's guide for travelers returning to New York and Los Angeles name-checks Secret Food Tours New York City as a way to find hidden spots that most tourists - and even many locals - never discover. Aimed at second-time visitors looking to go deeper than the standard sights, the piece frames a guided food tour as an efficient way to uncover under-the-radar restaurants and neighborhood gems, adding fresh depth to a repeat trip rather than retreading familiar tourist itineraries. (Note: unverified - Telegraph is paywalled; based on prior file description.)
A press release distributed via EIN Presswire and picked up by the National Law Review announces that Secret Food Tours has acquired Ultimate Food Tours, a well-regarded New York City culinary tour operator. Founder Scott Goodfriend calls it a proud milestone for his team; Secret Food Tours co-founder Oliver Mernick-Levene and CEO Nico Jacquart frame the deal as reinforcing New York City as one of the company's top markets alongside Paris and London. Secret Food Tours notes it now offers curated experiences across 100+ destinations with 100,000 five-star reviews. Deal terms were not disclosed.
EIN Presswire distributed Secret Food Tours' press release announcing a triple milestone: expansion to over 100 cities worldwide, surpassing 100,000 five-star reviews, and the launch of a $100,000 travel voucher giveaway to thank guests. Co-Founder Oliver Mernick-Levene and CEO Nicolas Jacquart shared statements celebrating the company's global growth and guest satisfaction since its 2013 founding in Paris and London. The release highlights Secret Food Tours' focus on authentic, off-the-beaten-path culinary discovery and expert local storytelling, noting the company now offers 200+ tours in 100+ cities and is on track to serve over 450,000 customers in 2026.
Your Guides Abroad's Jordan and Erica reviewed Secret Food Tours Paris, choosing between the Montmartre and Notre Dame routes (max 12 guests, 3.5 hours, $142). Both options make six tasting stops for macarons, cheeses, pastries, breads, and fine wines, culminating in a secret location - a private dining area off Montmartre's main street - for a multi-course meal paired with French wine. Jordan, who took the tour during a winter trip, said he'd "absolutely" do it again, citing the guide's local shopping stops and the memorable secret-course finale. The site calls it a standout way to experience Paris's food scene.
Matthew Kepnes ("Nomadic Matt"), a leading independent travel blogger, booked Secret Food Tours' 3-Hour Secret Food Tour in Bologna via GetYourGuide, drawn by its strong reviews and lunchtime timing. The tour visited Osteria del Sole for mortadella, Parma ham and cheeses, a restaurant for tortelloni and local wine, a balsamic vinegar tasting with three ages side by side, and finished with gelato. Kepnes calls the experience solid rather than exceptional, noting a lot of walking between stops, but praises his guide as knowledgeable and genuinely passionate about Bologna's food scene. "I left full," he writes, "and that is always the most important aspect of a food tour."
Carly of Fearless Female Travels booked Secret Food Tours' afternoon walking tour in Bologna, praising its vegetarian accommodations. Guide Caterina led the 3.5-hour, twelve-guest tour through a traditional osteria for charcuterie and Parmigiano Reggiano (with a custom vegetarian plate), a balsamic vinegar tasting, a secret dish stop, a pasta restaurant serving tagliatelle al ragu and vegetarian alternatives, and a gelateria finale. Carly calls the tour "definitely worth it," highlighting the local insight, generous portions, and thoughtful dietary accommodations, though she notes it isn't fully vegan- or gluten-free-friendly. She recommends booking well in advance, as tours often sell out.
Travel And Tour World reports that Secret Food Tours, headquartered in London, is scaling its leadership team to fuel continued global growth in culinary tourism. The company already runs 200+ food tours across more than 100 cities and expects to welcome over 400,000 guests in 2025. The piece highlights new hires Bastien Delapre (COO) and David Moak (CMO), plus a proprietary technology platform that unifies booking, operations and guide management. It frames Secret Food Tours as blending technology with expert local guides, cementing its position as a leading name in worldwide culinary travel, with further destination launches planned across the Americas, Europe and Asia.
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