2 ½ - 3 hours
7 wine tastings
Local wine and culture
8 people maximum
English
Award winning                                           
Book Your Tour
If you have any issues with payment, please email us at [email protected] with the city, date and time of tour, and how many adult and child's tickets you need so we can assist you.

If a tour is fully booked, or you are looking to book a *Group or Private Tour - please email us about Group & Private Tours options.

*Please note - Group & Private Tours are specifically organised for your group and therefore subject to a premium price.

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What you'll do

On our Secret Urban Wine Tours: Florence, everywhere you go you're breathing in art, history, and culture. The picture-perfect streets and alleyways, squares and bridges that make up this incredible city are the perfect setting for our Italian wine journey. Our expert guides will take you back in time, teaching you about Tuscany's rich wine heritage as you walk along Florence's historical city wine route.

Sometimes wine tours can be a little intimidating. However, our Secret Urban Wine Tours: Florence, is a completely different and unique experience, designed for learning and tasting about Italian wines in an atmosphere that is comfortable and relaxing. Remember, the best wines are the ones you enjoy, and every glass of wine tastes better when you're sharing it with friends.

A thoughtfully curated Upgraded Food Package is available.

  • We'll start in the medieval square of Santa Maria Novella, a few steps from the train station, and visit the palace of the oldest noble winemakers of Florence.
  • You'll taste six different Tuscan wines in three unique enotecas (wine bars).
  • Your guide will explain how wine-making techniques have changed throughout the centuries, and why today's wines are so different from those in the past.
  • We'll stop for a breathtaking view of the river Arno at sunset, before moving to the Oltrarno districts of Santo Spirito and San Frediano. Home of the most authentic Florentine historic wineries, osterias, and trattorias.
  • Next, you'll enjoy our Secret Sip at sunset in a medieval square.
  • You'll be immersed in the local movida (Tuscan wine culture).
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When you purchase our Upgraded Food Package, you'll enjoy the following in addition to what is already served on the tour:
  • Assortment of Tuscan cured meats
  • Assortment of local cheeses
  • A taste of our traditional vegetable soup with extra-virgin olive oil


Add Upgraded Food Package

*Please note: the itinerary and menu is subject to change, based on the locations' availability, weather, and other circumstances.


Health and safety precautions
Wine and tapas Grapa toast Meat and cheese sample Processco Wine bottles Wine store White wine two glasses Tapas sample
What you'll taste
THE WINE
  • Vermentino
  • Vernaccia di San Gimignano
  • Chianti Classico
  • Merlot di Maremma
  • Rosso Toscano
  • Morellino di Scansano
  • Our delicious Secret Sip


Due to the nature of creating a well balanced and thoughtful gastronomy experience, many of our tours are unable to accommodate certain dietary restrictions. Please contact us prior to booking your tour to see if we are able to accommodate your dietary needs.

Health & Safety Standards

At Secret Food Tours we take your health and the health of our staff very seriously. To be sure that you can enjoy our tours with the maximum protection we have put in place some strict measures.

  • We have been certified by We're Good To Go
  • We make sure that all our partners and our own places are disinfected after each tour
  • All our guide have been trained on health and safety measures
  • Masks and hand sanitizers should be used on all our tours by our guides
  • Guests must bring their own mask
  • We keep our group small and we offer private tours

Secret Food Tours Florence

Contact Us


Meeting Spot
ght next to the main train station in Piazza Santa Maria Novella, right in front of the marble facade of the church. If you have any questions. Please email us.

Mon - Sat 5:30 p.m.

Piazza Santa Maria Novella

Your guide will be waiting with an orange umbrella so they are easy to spot.

If a tour is fully booked, or you are looking to book a *Group or Private Tour - please email us about Group & Private Tours options.

*Please note - Group & Private Tours are specifically organised for your group and therefore subject to a premium price.

WHY OLD CITY CENTER?

We selected Florence's Old City Center and Oltrarno because walking through these two neighborhoods feels like walking through two different villages; noble, medieval, and renaissance palaces and churches, people from around the world walking and getting lost in the back streets; the beauty or art spread everywhere and artisans working inside their craft shop, reminding us a centenary long-lasting tradition.

Oltrarno is an area where the traditional restaurants have resisted the tides of globalization. Its own identity, history, culture, and ambiance have been maintained and cultivated over hundreds of years, making this the perfect place to experience the authentic, delicious wines that Florence has to offer.


Florence

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Help Center
Frequently asked Questions
How do I order?

That is very easy! Go to our "Book Now" page, where we detail our tours. Select your tour and the time of your tour and book it! Are you looking for something special or are you organizing an event? Just email us at Group & Private Tours and we will do our best to arrange something that suits you. After your booking is made, we will send you an automatic email confirmation. If you have any questions before booking, feel free to contact us via email.

*Please note if you are using a special promo code then enter it in the "Voucher Code" section before you select the amount of tickets you would like to purchase*

Where is the meeting spot?

You can find the meeting spot here and if it's not clear you can always contact us.

Right next to the main train station in Piazza Santa Maria Novella, right in front of the marble facade of the church. Your guide will be standing in front of the door with an orange umbrella and a smile, a few steps away from a glass of Tuscan wine.

»»CLICK HERE FOR DIRECTIONS««

Where the tour will end?

Ponte la Carraia, Lungarno Soderini, Firenze.

HOW CAN I CATCH UP IF I ARRIVE LATE FOR THE TOUR?

All guests must arrive on time but if you inform us before the tour starts about being late we can try to assist you by telling you where the guide is. Please call the number on the contact us page., and we'll try to direct you to us. Please note that unfortunately we cannot issue refunds.

I CANNOT FIND ON THE WEBSITE HOW TO CHANGE THE DATE OF THE TOUR. CAN YOU CHANGE IT FOR ME OR HELP ME IN ANY WAY?

Yes, of course! Please let us know your reference number and the new date. We can do this as long as you give us a minimum of 48 hours notice and there is space available on the tour.

IS THERE A BOOKING FEE?

All customers have to pay a small booking fee charged by our ticket provider.

CAN I PAY YOU DIRECTLY?

Yes! You can pay through Paypal, however Paypal also charges a fee so we have to add 4.8% onto the price.

Where do I add my discount voucher?
Vocuher
WE HAVE TYPED THE CODE, BUT IT WON'T LET US BOOK. HOW ARE WE GOING TO USE THE CODE IF THE BOOKING WIDGET WON'T LET US?

Kindly give us the code and we will check this from our system.

WHAT IS INCLUDED IN THE Secret Urban Wine Tours?

The Secret Wine Tasting tour will visit 3 venues and include 7 different wines. Each sample is equivalent to a small glass of wine.

I AM TRAVELLING WITH MY FAMILY, IS THE TOUR OK FOR INFANTS/CHILDREN?

Please be aware the legal drinking age in Italy is 18, therefore we are unable to take children or people under this age. However our food tour is child and family friendly, and a great option for children over 6.

I DON'T DRINK ALCOHOL. CAN I BOOK YOUR TOUR?

As this tours emphasis is on alcoholic beverages, this tour would not be suitable for anyone that does not drink alcohol, and we'd recommend our food tour instead.

I WOULD LIKE TO TAKE YOUR TOUR BUT IT IS ALREADY FULLY BOOKED. IS THERE A WAY I CAN DO THE TOUR?

Our tours often sell out. If the date you requested is unavailable, email us and we will see if there is anything we can do.

IS THERE A LOT OF WALKING?

To join our Secret Urban Wine Tours tour, there is a moderate amount of easy walking, and you should wear comfortable shoes.

What if it rains or I change my plans?

Unfortunately, the weather is unpredictable in Florence. We do not issue refunds as per our terms and conditions. We also inform you that we never cancel a booking even if we have only 2 people! However we do reserve the right to cancel the tour if we feel the weather is extreme, and we cannot run the tour due to this for more info see our Terms and Conditions: https://www.secretfoodtours.com/terms-and-conditions/

I CANNOT FIND A WAY TO PRINT THE CONFIRMATION. IS IT OK IF I HAVE IT ON MY PHONE?

You don't have to print your voucher. Confirmation on your phone will be fine!

HOW MANY PEOPLE MAX ARE ON THIS TOUR?

We take 8 people maximum. If you are more than 8 people, please do not hesitate to email us and we will try to see if we can accommodate.

Can I pay the tour in cash?

You must book directly on our website. We do not accept cash payments. Our online payment is safe, secured and SSL protected.

Why do we need to pay for booking fee?

The booking fee that you have to pay is up to our ticket provider and we can't change it. All our clients need to pay for it upon booking. The booking fee charged contributes to the cost of the ticketing system to provide an excellent service to our customers.

Foreign Transaction Fees

A few banks have charged their customer an extra fee while booking with us (this isn't the booking fee but another fee added by the bank). We think this is unfair, if this happens let us know by showing us in your bank statement and we will refund this fee as a gesture of good will.

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